DISQUS

Minger · 2 years ago

I'm seeing ads on Facebook for Papa John. Local Papa John stores in college towns definitely depend on students. I don't remember the exact offer. They could definitely target specific days or times and offer a special time limited deal by URL.

Minger · 2 years ago

I'm seeing ads on Facebook for Papa John. Local Papa John stores in college towns definitely depend on students. I don't remember the exact offer. They could definitely target specific days or times and offer a special time limited deal by URL.

charles · 2 years ago

Good comment -- thanks for letting me know.

Marquis · 1 year ago

This was well-known of the ability to localize ads when Facebook first started utilizing ads with Facebook flyers. The monetization technique I feel was better back then, because it currently charges a premium on how to reduce your demographic ( but at the cost of .40 CPC regardless of product is kinda insane.).

The localization will still not be truly harnessed by the websites but by the intuitiveness of the advertisers themselves. There are so many ways to place ads online that are promoted locally, but there needs to be a middle man to make sure the local activity goes smoothly.

Since most business locally aren't even in the loop since most don't graduate the schools they might be advertising too, they usually overlook Facebook as a successful tool to advertise. Having that disconnect is usually the reason ( 2nd to the CPC charge ) people don't usually advertise on it.

I think the system works perfectly, and is only a matter of time before the right technique and the right product makes such a splash locally, that many more people will flock to Facebook in the near future.